Blog Site Design
Blog Site Design Services
We offer the very best in photography website design advice and blog posts to inform, educate and entertain. Visit us soon to see our awesome design content.
PURPOSE & BRAND PROPOSITION
Everyone knows you only get one chance to hook someone when they land on your home page. Whilst I think that the old school rule of making sure your offer is stated clearly ‘above the fold‘, ie, be visible without scrolling, is losing traction because we are all becoming more accustomed to scrolling down these days
LANGUAGE
If you are offering something visual, like design or photography, it’s easy to say “I’m not a writer” and do a really average job with the copy you produce. People buy people and experiences, and you need to take every single opportunity to connect with your ideal client. Forget businesslike. Be personal and don’t waste
VISUAL IMPACT
This is one of those things that is more about gut feel and is hard to measure. The golden rule is less is more. I often see sliders with more than 10 images or a composite of images and ideas to try to grab people’s attention before they click away. A busy header is overwhelming. You’ve heard the term bounce rate?
NAVIGATION
The key here is giving people the least clicks possible and placing your menu items in the order you ideally want them to follow to experience your website. Make sure the areas they will want to return to on subsequent visits are accessible by a single click. eg. Portfolio or Contact. Eliminate landing or decision pages
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Taylor Green
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Emilia Clarke
Designer