Facebook leads Generation
Facebook leads Generation Service
Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number, and more. These forms also let you include custom questions to help you understand your potential customers and reach your business goals.
About lead generation in Messenger
Businesses have the ability to generate and qualify leads through an automated question and answer flow in Messenger by setting up a lead generation campaign in Ads Manager and using an automated chat template. This template will create an ad that clicks to Messenger that allows your business to qualify leads and continue the conversation with people interested in your business. Businesses can gather customer preferences and create disqualifying questions to prioritise the most qualified leads.
Best practices for creating lead ads
Include an engaging image or video and relevant call to action in your ad: Your lead ad should encourage people to click on it to open the Instant Form. Make your ad as engaging as possible and clearly communicate why people should fill in your form. Use multiple choice questions to better qualify your leads: Ask multiple choice questions to help you better understand or qualify your leads.
About dynamic ads for lead generation
You can use dynamic ads for lead generation to encourage people to indicate interest in a product by submitting their contact information via an Instant Form. While standard dynamic ads direct users to an external page, dynamic ads for lead generation let you acquire customer information and intent directly on Facebook. Once people have seen a specific product or service within your catalogue, they can click on the ad and fill in a form. You will then receive their contact information.
Best practices for responding to leads
Capture your leads immediately: We recommend using an integrated CRM system or using Leads Centre to collect your leads data. The time it takes to follow up with your leads has a significant impact on leads quality, and manually downloading leads via Ads Manager or your Facebook Page can result in more time between when the lead was submitted and when you can follow up with the prospective customer.
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